Virginia White’s fabric and furniture company wanted a brand refresh, allowing the design team to explore three distinct directions, with mine focusing on a modernist and ambiguous approach. I chose to refresh the playful dog already featured in Virginia’s branding, incorporating it alongside a clean Sans Serif typography.
The colour palette was designed to be adaptable, changing to match the fabric or furniture, allowing each piece’s unique story to shine. To maintain a cohesive look, all elements were either centered or angled, mirroring the simplicity and playful nature of the logo.
[ Services ]
Brand Strategy &
Identity Design
Visual Communication
Modernist Design
Art Direction
Typography
[ Client ]
Virginia White Collection